Spreading the BYO Message
The BYOB (Bring Your Own Bag) Shoppers campaign was Plastic-Lite SG’s first ever initiative. On “BYOB Days”, we visit supermarkets and give away reusable shopping bags at the cashier areas.
Easily 500 bags are given out on each BYOB Day. This both reduces plastic bag usage and helps remind shoppers to bring their own bags in the future.
We also conduct surveys and chats with shoppers at supermarkets to learn more about the mindsets of consumers and better understand how to encourage them to change.
Bounce Bags is another new initiative that we’ve launched to encourage shoppers to donate their reusable bags and plastic bags at designated areas. These bags can then be used by anyone in the community or during the next BYOB day.
Schoolchildren: Our Little BYOB Champions!
We adapted our BYOB Day for schoolchildren, who helped spread the BYOB message to shoppers at the supermarket. The students of Admiralty Primary even created their own bags from old t-shirts and brought them along to give away!