May 24 - July 5
From 24 May to 5 July, Plastic-Lite SG launched our first social media campaign: the BYO campaign! This campaign aims to affirm people in their BYO journey and help to renew the sense of purpose they find in the campaign. Activities in the campaign include highlighting new tips and fun facts, such as how to make your lunchbox smell fragrant instead of reeking food (or mould!) smells. In another week we dive into history – what was life like before plastic? The following week we embark on yet another adventure – understanding the limitations of BYO and empathizing with the critics. By the end of the campaign, we hope to instill a new sense of hope and purpose in the BYO movement. BYO is not for “greenies”; it is for everyone who rejects the culture of convenience and short-term benefits.